Advertising with us

Advertising with us

Signal 107 covers a huge footprint of over 1 Million adults across Wolverhampton, Kidderminster, Telford, Shrewsbury and Oswestry with a fantastic mix of the greatest music and local News, Sport, Travel and Weather. Enjoy Dicky Dodd at Breakfast , Tim Haycock through the day, and Steve Mason getting you home on the afternoon Drive show. We are the exclusive commercial broadcast partner of Wolverhampton Wanderers Football Club with live commentary, every home and away game. At signal 107 we have it all covered for your entertainment and local information.


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Delivering a return on investment

Read ahead about what we can offer you...


The time of day, the days of the week, the weeks of the month and months of the year all play part of the consideration when planning effective radio schedules. It’s as important as the commercial itself. One will not work well without the other. A great ad needs a great schedule too.

Our team of highly trained Account Managers, Planners and Traffic teams all work together using the latest industry software and technologies to ensure the creative design, effective planning and solid delivery of your airtime campaigns.


Music, Celebrity Voices, Sound Effects, Stories, Themes, Scenarios, and even silence all play a part in the vast amount of amazing things we do in radio commercials.

Our industry Award Winning Production Hub in Stoke-On-Trent supports our team of Award Winning writers, based at each station. This fully integrated team means you get the best ideas, written by a local writer and then brought to life through state-of-the-art production techniques.

Our flair and passion for creative, powerful, entertaining and memorable radio commercials will achieve massive stand-out for you in your local market.


We have dedicated teams of Event experts at each station and we are brilliant at bringing radio to life for any event or promotion.

Huge feel-good events such as Local Culture and Lifestyle Awards, Local Hero Awards and various charity fundraising events mean that we know how to rock a party, and help give something back too. On air promotions are a great way to really engage our audience with something that is interactive, fun to listen to and can be great water-cooler conversation starters and social media chatter fuel.


Our listeners have great relationships with our Local radio stations. They know us for Local presenters, Local Traffic and Travel, Local Weather, Local Sport and Local events. These all offer an opportunity to become engrained in the hearts and minds of the listeners on a hugely emotional level.

Your business, brand, product or service can become part of the fabric of the station and this powerful relationship. Long-term, it can create a position in the mind that can deliver huge value to your ‘Top-of-Mind’ recall.


Adding a digital element to any campaign is crucial and our digital production team can create an online campaign that will deliver results.

Thanks to our great relationship with our listeners, our online campaigns typically deliver over 3 times* the interaction and engagement compared to other websites.

See our digital products

*Google benchmark tools Jul 2015 ave CTR 0.07%


Get in touch now

Our clients love Signal 107. They love how creative we are and how focused we are in making ‘Radio’ a successful experience.

Watch this short animation on what the start of that “journey to success” looks like and what’s involved in designing a bespoke local radio campaign for your business.

As soon as you are ready, please get in touch!!

Find out why our clients love what we do


"I love the help and guidance I've had from all the team on signal 107. My Account Manager really understands my business which has had a real impact on ticket sales... That's why I love this station."

"We've been advertising with Signal 107 since December 2014. The support from the team is brilliant and the advert sounds great on air. In the short time we've been advertising, we've seen a significant increase in sales."

Meet your commercial team

We have a team of talented, creative people at Signal 107 and here are selection who may work on your marketing brief.

Richard Dodd
Content Controller

“Dicky Dodd” has been working in the radio industry for 24 years now. Demonstrating a huge passion for radio he describes it as “a way of life, not a job”. Not only is Richard our Content Controller but he also presents the weekday breakfast show and works closely with our SPI and Sales teams, in delivering exciting promotions and sponsorships for our clients. 

Jonathan Fernyhough
Sales Director

Jonathan first started to work in commercial radio in 1992. Jonathan loves the positive people who work in radio and have a ‘can do’ attitude when it comes to making great things happen for clients campaigns. Making our clients famous is our speciality!

Client Management Team

This is the client management team of Account Managers at Signal 107. They get involved in all aspects of establishing local business needs and helping the creative and SPI teams come up with the most powerful radio campaign ideas.


Hayley Evans is our specialist in SPI at Signal 107. Working closely with Richard and his team of presenters; she designs powerful opportunities that can help local businesses stand out from the ad break and touch our audience in a special way. She really does know to bring radio to life.


Our Digital team have over 25 years experience providing online marketing solutions that engage audiences. In radio terms this completes the full multi-media mix; vital in today’s online world. From Design, Campaign Planning and Content Creation, the team can help you through the Digital radio environment.

Ready to get in touch?

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Cover art for Hotel California (Full Version)

On Air

Pat Sharp playing Eagles - Hotel California (Full Version)