The City of Wolverhampton Council's Cabinet has approved plans to look at the option of appointing an external operator to run the city's Civic Halls, when it reopens in autumn 2021.
A report at a council meeting this week (16 October) recommended it was the best way to maximise revenue and attract bigger acts and audiences following the halls' £38.1 million refurbishment.
Market testing by independent entertainment industry specialists has identified an unprecedented level of demand from national market-leading venue operators to run the Civic Halls.
Councillor Harman Banger, Cabinet Member for City Economy, said: "It is important we look at all the options in terms of how the transformed Civic Halls are operated when they reopen in autumn 2021."
"The works will make the halls a world class venue, enabling them to attract significantly more popular and prestigious entertainment acts, while retaining the current characteristics that make them popular with performers, producers and audiences."
"The halls are an important part of our visitor economy and the re-opening and the successful operation of them will reap big rewards in terms of jobs and economic benefit for the city."
"The operator options will now be further assessed in parallel to the ongoing refurbishment and improvement works."
Preferred contractor, Willmott Dixon Interiors, is to carry out essential structural engineering and electrical works, and visitors are set to benefit from the introduction of a second balcony for the Civil Hall and a balcony in the Wulfrun Hall to provide additional seating.
When works are completed, the combined capacity for both venues will be over 4,500 people.